Creative minds from across the globe are invited to reinterpret these tracks, producing 700 one-of-a-kind sleeve designs. All 700 sleeves are showcased at a free exhibition before being auctioned off in support of War Child. The twist? Both artists and musicians remain anonymous until buyers have parted with their cash. The 2025 Secret 7" auction opens for bidding on 10 April 2025.

With an average journey time of 20 minutes, and limited signal, I'd select a photo (shot on iPhone 6), manipulate and repeat it, to slowly degrade it from a photograph, to a picture and finally a pattern. This process created multiple branches and possibilities. The discipline came, nearing the end of the train journey, when signal returned and I shared the image on social media, committing to a final look. Like a game, the activity served as a warm up for the day ahead, and helped to strengthen my decision making.